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The Purple Boxes Framework
The most popular part of the MBP isn’t even in the book!
Dec 9, 2025
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Gold @ MBP.co
2
Magic Box Paradigm Audio Book
Yeah, it's an AI voice, but better than nothing!
Jun 11, 2025
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Gold @ MBP.co
1
Urgency: Breaking it Down, So You Can Build It Up
You can calculate urgency, here’s the equation: Urgency = Direction % x (Reward / n x Risk)
Feb 26, 2025
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Gold @ MBP.co
1
1
Building a Partner Big Idea - Part 3 - Setting up the Right Offer
There’s a way to ensure their first offer is their best offer, here it is…
Oct 9, 2024
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Gold @ MBP.co
1
Building a Partner Big Idea - Part 2 - The Two Line Model
The TLM is the engine a startup M&A thesis - learn how to build one
Jul 29, 2024
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Gold @ MBP.co
Building a Partner Big Idea - Part 1
The PBI is the magic in the box, the first in a three part series on building them
May 29, 2024
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Gold @ MBP.co
MBP: Valuation = Opportunity / Scarcity
The denominator has the biggest impact on the equation, a deep dive into scarcity
Apr 9, 2024
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Gold @ MBP.co
1
MBP: Startup M&A Bidding Wars
Founders beware, bidding wars are to be handled with care!
Mar 2, 2024
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Gold @ MBP.co
2
MBP: Optimize Your Personal Introduction
How you introduce yourself to potential strategic partners sets the stage for the entire conversation
Jan 7, 2024
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Gold @ MBP.co
MBP New Gap Chapter 5.5: PSP liftoff
Filling a hole in the MBP book
Dec 16, 2023
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Gold @ MBP.co
MBP Book Discussion #3: Chapter 2 - Strategy and resources
Impact: the first word in startup strategy
Sep 19, 2023
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Gold @ MBP.co
MBP Book Discussion #2: Chapter 1 - The Popsicle and the magic box
The cure for the sale process infection
Sep 4, 2023
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Gold @ MBP.co
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